(Media Literacy - a Prerequisite for the Spread of Cultural Traditions)

Abstract: The paper focuses on media literacy as a prerequisite for the dissemination of cultural traditions. Cultural traditions are part of national culture which has been created as well as maintained and passed from generation to generation. For this purpose, various institutions (theaters, cinemas, museums, galleries etc.) and the media such as television, radio, film, press, the Internet, audio media, electronic materials, video, advertising (billboards, posters, leaflets, direct marketing), etc. can be used.

Authors: Jalal, Al-Ali

DOI: 10.17846/CL.2013.6.1.161-167

Publication order reference: Mgr. Jalal Al-Ali; Katedre masmediálnej komunikácie a reklamy, Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta; Štefánikova 67, 949 74 Nitra; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Source: Konštatínove listy, 2013, vol. 6, number: 1, pages: 161-167 (PDF file)

Key words: MEDIA, MEDIA LITERACY, CYRIL AND METHODIST TRADITION

Language: SLOVAK